Privacy Policy

Last Updated: January 15, 2025

At LoveLock Dating ("LoveLock," "we," "us," or "our"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, mobile application, and services (collectively, the "Service").

1. Information We Collect

1.1 Information You Provide

When you register for an account, we collect:

• Personal identification information (name, email address, phone number, date of birth)
• Profile information (photos, interests, preferences)
• Payment information (credit card details, billing address)
• Verification information (government-issued ID, background check consent)

1.2 Information Collected Automatically

When you use our Service, we automatically collect:

• Device information (IP address, browser type, operating system)
• Usage data (pages viewed, time spent on pages, clicks)
• Location information (with your consent)
• Cookies and similar tracking technologies

1.3 Information from Third Parties

We may receive information from third-party services, including:

• Background check providers
• Payment processors
• Analytics providers
• Social media platforms (if you choose to link your accounts)

2. How We Use Your Information

We use your information for the following purposes:

• To provide, maintain, and improve our Service
• To verify your identity and conduct background checks
• To process payments and manage subscriptions
• To communicate with you about updates, promotions, and customer support
• To personalize your experience and show relevant matches
• To detect, prevent, and address fraud, security issues, and technical problems
• To comply with legal obligations and enforce our Terms of Use
• To conduct research and analytics to improve our Service

3. How We Share Your Information

We may share your information in the following circumstances:

3.1 With Other Users

Your profile information, photos, and verification status are visible to other verified users of the Service.

3.2 With Service Providers

We share information with trusted third-party service providers who assist us in operating the Service, including background check providers, payment processors, and analytics providers.

3.3 For Legal Reasons

We may disclose your information if required by law, court order, or government request, or to protect the rights, property, or safety of LoveLock, our users, or others.

3.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

3.5 With Your Consent

We may share your information for other purposes with your explicit consent.

4. Data Security

We implement appropriate technical and organizational measures to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

5. Data Retention

We retain your information for as long as your account is active or as needed to provide the Service. We may also retain certain information to comply with legal obligations, resolve disputes, and enforce our agreements. You can request deletion of your account and associated data at any time.

6. Your Rights and Choices

Depending on your location, you may have the following rights:

• Access: Request a copy of the information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your account and personal information
• Objection: Object to certain processing of your information
• Portability: Request a copy of your information in a portable format
• Withdrawal of Consent: Withdraw consent for processing where applicable

To exercise these rights, please contact us at privacy@lovelock.com.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

• Remember your preferences and settings
• Analyze usage patterns and improve our Service
• Deliver targeted advertising
• Provide security features

You can manage your cookie preferences through your browser settings. Note that disabling cookies may affect the functionality of the Service.

8. Third-Party Links

Our Service may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

9. Children's Privacy

LoveLock is intended for users aged 50 and over. We do not knowingly collect information from individuals under 18 years of age. If we become aware that we have collected information from a child, we will take steps to delete it promptly.

10. International Data Transfers

Your information may be transferred to and processed in countries outside of your country of residence, including the United States. We take appropriate safeguards to ensure your information is protected in accordance with this Privacy Policy and applicable laws.

11. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information we collect, use, and share
• Right to request deletion of your personal information
• Right to opt-out of the sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising your privacy rights

To exercise these rights, contact us at privacy@lovelock.com.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website or through the Service. Your continued use of the Service after such changes constitutes your acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

By using LoveLock, you acknowledge that you have read, understood, and agree to this Privacy Policy.